We need to talk about overhead instructional videos of people making food. You know the ones I mean. Open up Facebook or Instagram and you'll bump into one or two or a billion of them.
In the year since it was published, "Sliders 4 Ways" has been viewed 194 million times on Facebook alone. Or look at "Cheeseburger Onion Rings," a concoction of ground beef, spices, onions and a smooth-jazz synth score. It has racked up 167 million views in a year.
Tasty is just two years old, but by several measures it is now producing some of the most popular digital content in the world.